This entry is brought to you by the Trojan company.
Do you remember some of the most recent in my opinion marketed toward men commercials? The one that comes to my mind easily is of a boat a drift in water, and a guy and gal getting ready to do the deed. They make sure they have protection---BUY TROJAN (says the manly voice). It's soothing, respectful, and clearly the fake couple has a repoire that makes it seem as though they are about to embark in something meaningful.
Trojan has now come out with a new line marketed specifically towards women. It's called Elexa. At first I thought to myself "Hey, that's pretty cool" (yes I still use the word cool-a lot), but then I started noticing the actual commercial.
In it 3 women in similar dresses sweep on to a dance floor. The commercial then focuses on one of the women. The dress shows all of her cleavage down to her belly button, and a slit in the skirt of the dress that goes almost entirely to her waist. She dances to music which I suspect is supposed to be intoxicating, but I find it annoying. Back to all 3 dancing, and using some weird girl power dance move. Fist pump in the air while they are dancing. Back to the one woman who pulls a sexy man out of no where, and I can only assume he didn't come with her since she came with her 2 tacky ass friends. She swings her hips a couple of times, then pulls him in for a kiss. Do you see where I am going with this?
See when the condoms were marketed to mainly men, the tone of the commercial was that they were having a meaningful relationship, but when the condoms are marketed to females, it is so females are protected when they "hook-up" at a club. Ick.